What We Do ...
whl.travel is about connecting independent travellers (experienced travellers who like journeying off the beaten track and are tired of the “plain vanilla” travel options) to local inbound tour operators who know all the great products and services these travellers like (the interesting small hotel or homestay, a trek on the back trails away from the crowds, the restaurant serving fresh local produce and a favourite with the locals). whl.travel achieves this connection by providing our local partners a very sophisticated e-commerce platform to load product information (accommodation, tours, transport etc.) and process bookings. whl.travel then markets this product via a mix of distribution channels (SEO; global, regional and local affiliate partners; and WHL network referrals) to drive traffic and bookings. The result is a unique web-based e-business solution allowing genuine market access for smaller hotels, guesthouses and tour operator—particularly those in developing countries and emerging markets. whl.travel local partners deliver unique, authentic and memorable travel products and experiences.
How We Happened
whl.travel began in 2002 as a pilot project incubated by the International Finance Corporation (part of the World Bank Group) to develop a new model for providing market access for small- and medium-sized accommodation and tour providers. The idea was to leave control of the business with local people who know and support the development of their destination best, but to couple them with a low cost world-class web based IT solution and global distribution platform.
After a series of very successful trials in the Mekong region, in Southeast Asia and in the Pacific, whl.travel was spun off as a private company to facilitate the rollout of booking portals in other regions of the world. The system for setting up and maintaining these sites belongs to Worldhotel-link.com Limited, which takes a small monthly fee, scaled to income, from each portal in the network.
What Makes Us Unique
whl.travel combines the best of what can be done locally (local partners who are passionate about their destination, know it intimately, and have a great reputation with both travellers and local suppliers) with the best of what can be done at the global level (world class technology and marketing / distribution) in a win-win package. The local partners (we call them our e-Marketplace Owners/Operators or MPOs) own, operate and profit from the portals, while being connected to whl.travel’s global network. These MPOs make up whl.travel’s … “Local Connection”
By joining whl.travel you will be become a part of a network of caring travel professionals who care for the environment, welfare of local people and most importantly love sharing their destination’s hidden treasures. Built-in networking opportunities through social networking sites and face-to-face conferences are all a part of the franchise system.
What We Care About
Under the banner 'Caring for the Destination', whl.travel places strong emphasis on sustainable tourism, concentrating on travel experiences that enhance the character of a visited destination through local food, aesthetics, culture, heritage and the environment. Until recently, these experiences have been largely incidental to one’s choice of lodging or destination. Now, however, they are at the core of decisions made by conscientious travellers.
WHL ValuesWHL is committed to win-win-win outcomes for all stakeholders, including staff of WHL and member marketplaces, travellers and local communities. In seeking good outcomes and sustainable practices, WHL policies are in accord with the principles of win-win-win and doing no harm based on:
- Respect and care for individuals
- Respect for cultures
- Respect and care for the environment
- Open and honest management
- Ongoing learning and transfer of capabilities
For more information visit ourpage
How can you join?whl.travel selects operators best matching our values and meeting the criteria set out below:
- Be an active player already in the inbound tourism industry, preferably operating their own tour/travel company and having a web site.
- Be able to provide evidence that their existing business is trading profitably and has a stable earnings history.
- Have the resources (staff, internet access etc.) to support this new line of business.
- Enjoy a good reputation amongst suppliers (accommodation providers, tour guides etc.) for being honest, responsive, and fair.
- Have experience in dealing with the independent travel market.
- Have a strong interest in building a sustainable tourism industry in their given destination, and to working with and supporting smaller local accommodation providers.
- Have a good command of the English language (written and spoken).
|Introduction to whl.travel 24-03||whl.travel MPO Interview 05-27||whl.travel Public Site Demo||whl.travel Backend Demo|